Resources
Learn to read customer behavior.
Practical guides, a glossary and answers to common questions about customer behavior, engagement and loyalty.
Guides
Practical guides
Short, practical reading for business owners and marketing teams.
Customer behavior
How to spot customers who are becoming inactive
Customers rarely leave all at once. Learn the early behavior signals that show a regular customer is drifting away, and when to act.
Loyalty
Points or cashback: choosing the right reward
Both reward loyal customers, but they encourage different behavior. Compare how they work and which one fits the way your customers buy.
Campaigns
Planning your first re-engagement campaign
A step-by-step plan to choose the right customers, the right reward and the right moment, then read what happened after launch.
Reference
Quick answers and definitions
Glossary
27 terms used in customer intelligence and loyalty, from recency to reward rules.
Frequently asked questions
What OTONUM does, how loyalty and campaigns work, and how plans and your data are handled.
API documentation
Connect OTONUM to your systems: API keys, transactions, earning and rewards.
Put it into practice.
See which customers are changing, and act before they go quiet.