Resources · FAQ
Frequently asked questions
What OTONUM does, how loyalty and campaigns work, and how plans and your data are handled.
About OTONUM
What is OTONUM?
OTONUM is a customer intelligence platform with an integrated loyalty engine. It helps businesses understand how their customers behave, act on what they learn with loyalty campaigns, and follow how customers respond.
See the productHow is OTONUM different from a loyalty program?
A loyalty program rewards purchases. OTONUM starts with understanding: it analyzes customer behavior, groups customers into segments and highlights changes such as customers becoming inactive. Loyalty is how you act on that understanding, with rewards aimed at the right customers.
Customer intelligenceWhat are OTONUM Insights and OTONUM Rewards?
They are the two applications of the platform. OTONUM Insights is where you understand behavior: segments, behavior signals, recommendations and performance. OTONUM Rewards is where you act: create campaigns, choose the audience, set triggers and earning and reward rules, and launch.
What kinds of businesses use OTONUM?
Businesses with repeat customers, such as retail stores, restaurants and cafés, and service businesses.
SolutionsCustomer intelligence
How does OTONUM identify customers who are becoming inactive?
OTONUM looks at behavior such as recency, visit frequency, purchase frequency, transaction value and reward activity. Customers who are buying less often, with longer gaps between purchases, are grouped as At Risk; customers with no recent activity are grouped as Dormant.
Guide: spotting customers who are becoming inactiveWhich customer segments does OTONUM show?
Customers are grouped by behavior into segments such as VIP, Active, Growing, New, At Risk and Dormant, so you can see how your customer base is changing over time.
Can OTONUM show whether a campaign worked?
OTONUM shows how customer activity changed before and after a campaign launch, for the customers it targeted. This is an observed change: it tells you what happened and helps you plan the next campaign. Activity can also change for other reasons, such as the season, so it is not presented as proof of what the campaign caused.
Loyalty and campaigns
Which rewards can I offer?
Points and cashback, with earning and reward rules you define. You can also run loyalty campaigns that give a reward to a specific audience for a set period.
Guide: points or cashbackCan OTONUM connect with my existing systems?
Yes, through the OTONUM API. You create API keys and send transactions to OTONUM, which applies your earning and reward rules.
API documentationPlans and account
How much does OTONUM cost?
Plans and prices depend on your region and are shown in your local currency. There is no long-term contract.
See pricingCan I change or cancel my plan?
Yes. You can upgrade, downgrade or cancel at any time from your account. Upgrades take effect immediately; downgrades and cancellations take effect at the end of the current billing period.
Subscription & Billing PolicyWho owns my customer data?
You do. You are the controller of your customers’ data and OTONUM processes it on your behalf to provide the service. We do not sell personal data.
Privacy PolicyStill have a question? Write to us at contact@otonum.io.
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