Loyalty, with a reason
Loyalty that acts on what you understand.
In OTONUM, loyalty is how customer intelligence becomes action. Points, cashback and rewards are aimed at the customers who need them, for a reason you can see.
- Customer intelligence
- Understand customers
- Identify an opportunity
- Take action
- Loyalty and engagement
OTONUM Rewards
The loyalty tools you need, connected to what you know.
Everything you use to reward customers lives in OTONUM Rewards, and every campaign can start from a segment identified in OTONUM Insights.
Points
Customers earn points on purchases and redeem them for rewards you define.
Cashback
Return a share of what customers spend, with the thresholds you set.
Earning and reward rules
Decide how points and cashback are earned, and what they unlock.
Loyalty campaigns
Target a segment with a trigger and a reward, for a set period.
QR code enrollment
Customers join your program by scanning a QR code.
Rewards tracking
Follow what each customer has earned and redeemed.
Every campaign starts from a reason.
A campaign in OTONUM Rewards is built from four decisions.
- Audience
- A segment from OTONUM Insights, such as customers at risk.
- Trigger
- The behavior that starts the reward, such as no visit in 21 days.
- Reward
- What the customer receives: points, cashback or a reward.
- Validity
- How long the offer stays available.
Earning and reward rules
Simple rules, aimed at the right customers.
| Type | Example rule | Use it when |
|---|---|---|
| Earning rule | 1 point for every $1 spent | Everyday purchases, for every member |
| Campaign reward | 2× points on the next visit | Customers in the At Risk segment |
| Cashback rule | 5% cashback on purchases over $40 | Average basket is declining |
| Reward threshold | Reward unlocked at 500 points | Recognizing VIP customers |
QR code enrollment
Customers join with a scan.
Place your QR code at the counter or on a receipt. Every new member adds behavior OTONUM can learn from.
- The customer scans your QR code
- They join your loyalty program
- Their next purchase starts earning
See how customers respond.
Rewards tracking shows what customers earn and redeem. OTONUM Insights shows how their behavior changes after each campaign launches, so the next decision starts from what you observed.
Give your loyalty program a reason.
Start with the customers who need attention, and reward them for coming back.