Customer intelligence
See what is changing with your customers.
OTONUM Insights turns everyday customer activity into behavior trends, segments and risk indicators, so you can see which customers are growing, which are drifting, and what to do next.
- Raw behavior
- Multiple signals
- Pattern detected
- Customer segment
- Business insight
Behavior is more than a sales total.
OTONUM follows the signals that show how each customer's relationship with your business is changing.
Purchase frequency
How often a customer buys, and whether that rhythm is changing.
Visit frequency
How regularly they come back, and how long the gaps are getting.
Average transaction
How much they spend per visit, and in which direction it moves.
Recency
How long it has been since their last purchase.
Engagement
How actively they interact with your business and its campaigns.
Reward activity
How they earn and redeem points, cashback and rewards.
Patterns that mean something.
One signal is a number. Several signals moving together describe a customer. OTONUM recognizes customers who are becoming high-value, as well as customers who are becoming inactive or dormant.
3 customer signals detected
- Purchase frequency 22% increasing
- Average transaction $18 increasing
- Rewards redeemed 3 this month increasing
Pattern detected
High-value customer
Matches the VIP segment · top 4% by spend · 312 customers
Customer segmentation
Every customer, in a segment that reflects their behavior.
Segments update as behavior changes, so you always know how many customers are growing, active, at risk or dormant.
Select a segment to see what it means.
Segment
At Risk
1,284 customers↑ 14% this month
- What it means
- Customers visiting less often, with longer gaps between purchases.
- A typical action
- Re-engage them with a relevant reward before they go quiet.
From insight to a recommended next step.
OTONUM Insights suggests what to do about each insight. You decide what to launch in OTONUM Rewards.
- InsightNew customers are not returning61% without a second visit in 21 daysRecommendationOffer bonus points on the second visit
- InsightSome VIP customers are visiting less often18 VIP customers with visit frequency ↓RecommendationRecognize them with a reward unlocked by points
- InsightAverage basket is decliningAverage transaction ↓ 9% this monthRecommendationAdd cashback above a spend threshold
Intelligence that keeps learning from behavior.
Every response becomes new behavior, so segments, insights and recommendations stay current.
- ObserveCustomer behaviorPurchase frequency ↑ 22%
- UnderstandCustomer intelligenceVIP · 312 customers
- ActCampaigns, loyalty and engagementReward unlocked by points
- MeasureCustomer responseRedemptions after launch
- LearnNew behavioral signalsSegments updated
New behavioral signals feed the next cycle.
See what your customers are telling you.
Start with the behavior you already have. OTONUM shows what is changing and what to do next.