Solutions
Built for businesses where customers come back.
When customers visit and buy again and again, their behavior tells you a lot. OTONUM helps retail, restaurant and service businesses see it, act on it and measure the response.
Retail
Know who comes back, and who has stopped.
Retail customers rarely announce that they are leaving. Their visits space out and their baskets shrink first. OTONUM shows you those changes while there is still time to respond.
Behavior OTONUM follows
- Visit frequency
- Basket size
- Time since last purchase
- Reward activity
- SignalAverage basket decliningAverage transaction ↓ 9% among regular customers
- InsightRegular customers are spending less per visit
- Action in OTONUM Rewards5% cashback on purchases over $40
- Measure in OTONUM InsightsBasket size and return visits after launch
Restaurants
Turn first visits into regular guests.
A second visit is often what turns a guest into a regular. OTONUM shows which new guests have not come back, and helps you give them a reason to.
Behavior OTONUM follows
- Visit frequency
- Days since last visit
- Average spend
- Points earned and redeemed
- SignalNew guests not returning61% without a second visit in 21 days
- InsightFirst-time guests are not becoming regulars
- Action in OTONUM RewardsBonus points on the second visit
- Measure in OTONUM InsightsSecond visits after launch
Services
Notice when a regular misses their usual visit.
Salons, studios, clinics and repair shops depend on customers who return on a rhythm. OTONUM notices when that rhythm changes, before a regular quietly moves on.
Behavior OTONUM follows
- Time between visits
- Recency
- Spend per visit
- Reward activity
- SignalVisit interval increasingUsual 5-week interval now 8 weeks
- InsightRegular customers are drifting toward the At Risk segment
- Action in OTONUM Rewards2× points on the next visit
- Measure in OTONUM InsightsReturn visits and visit interval after launch
Partners
Working with technology and payment partners.
OTONUM connects through its API, with transaction, earning and reward flows and API keys you manage. If you serve businesses like these, we would like to talk.
Examples on this page use illustrative data.
See what your customers are telling you.
Start with the behavior you already have. OTONUM shows what is changing and what to do next.