This Privacy Policy explains how Vertical Ascendant, Inc. (“OTONUM”, “we”, “our”, “us”) collects, uses, stores, shares, and protects your information when you use our website, platform, or services (collectively, the "Services").
By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Services.
1. Information We Collect
1.1 Information You Provide to Us
- Business Account Information: name, email, phone number, company name, industry, location, and registration details.
- Billing Information: billing address and payment method details (processed securely by third-party providers).
- Campaign and Content Data: loyalty program configurations, campaign rules, promotional content.
- End-Customer Data: customer profiles, reward balances, purchase history, and other loyalty-related data. This data is controlled by you (the business user) and processed by us as your service provider.
1.2 Information Collected Automatically
- Technical Data: IP address, browser/device type, operating system, referral source.
- Usage Data: feature use, session activity, navigation paths, API calls.
- Cookies: for session management, preferences, and analytics (you may opt out via your browser or our cookie banner).
2. How We Use Your Information
- Create and manage your OTONUM account
- Operate and improve the Services
- Deliver loyalty features and campaign tools
- Process transactions and subscriptions
- Generate analytics and performance dashboards
- Communicate with you (support, billing, marketing)
- Comply with legal obligations and prevent misuse
3. Legal Bases for Processing (GDPR)
- Contractual necessity – to provide our core services
- Consent – for marketing or cookies
- Legal compliance – to meet legal or tax obligations
- Legitimate interests – to secure and improve the platform
4. Sharing and Disclosure
- Subprocessors and vendors: for hosting, analytics, and payments
- Authorized third parties: when you connect integrations
- Regulators or legal authorities: when required by law
- Buyers or investors: in case of a merger or acquisition
We do not sell your personal data.
5. International Data Transfers
If you are outside our hosting region (e.g., in the EU), your data may be transferred to and processed in other countries such as Canada, the United States, or others where our vendors operate. We use legal mechanisms (e.g., Standard Contractual Clauses) to safeguard such transfers.
6. Data Retention
We retain your data as long as your account is active and for a reasonable period thereafter for legal or operational purposes. You may request deletion of your data at any time.
7. Your Rights
Depending on your jurisdiction, you may have rights to:
- Access the data we hold about you
- Request correction or deletion
- Object to or limit processing
- Withdraw previously given consent
- Receive a portable copy of your data
To exercise these rights, contact contact@otonum.io.
8. Data Security
We maintain administrative, technical, and physical safeguards to protect your data from loss, misuse, unauthorized access, or disclosure. However, no system is fully secure, and use of our Services is at your own risk.
9. Children’s Privacy
OTONUM is designed for use by businesses. However, some business partners may enroll minors in their loyalty programs and allow those minors to use OTONUM’s mobile app to view and manage rewards.
In such cases, the business partner is responsible for ensuring that any required parental or guardian consent has been obtained in compliance with applicable laws (such as COPPA or the GDPR). OTONUM acts solely as a data processor and does not knowingly collect or process personal data of minors directly without business involvement.
If you believe a child’s data has been collected without proper authorization, please contact contact@otonum.io.
10. Changes to this Policy
We may update this Privacy Policy as needed. You will be notified of any material changes via email or within your account. Continued use of the Services indicates your acceptance of the revised policy.
11. Contact Us
For any privacy-related questions or requests, contact:
Email: contact@otonum.io