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Customer intelligence platform

Understand behavior.
Build loyalty. Grow.

OTONUM turns customer behavior into actionable intelligence, helping businesses understand their customers, improve engagement, and build stronger loyalty.

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Illustrative example: OTONUM observes that a customer's purchase frequency, visit frequency and engagement are declining, identifies the customer as at risk, recommends a re-engagement campaign with double points on the next visit, then shows customer activity increasing after launch and the customer returning to the Active segment.
Illustrative data

Why behavior matters

Your customers are already telling you what they need.

Every visit, purchase and pause is a signal. Too often, businesses only see the totals at the end of the month — after a customer has already gone quiet.

  • A visit shows how often they come back.
  • A purchase shows what they value.
  • A pause can be the first sign they are drifting away.
Step 1 of 5:Observe

Every interaction generates a signal.

OTONUM follows purchase frequency, visits, transaction value, reward activity and engagement for each customer — and shows you when a pattern starts to change.

Customer activityVisits per week · last 12 weeks
1.02.03.0Week 1Week 4Week 8Week 12 Change detected
Chart data
Visits per week
Week 12.4
Week 22.5
Week 32.3
Week 42.5
Week 52.4
Week 62.4
Week 72.1
Week 81.9
Week 91.7
Week 101.6
Week 111.4
Week 121.3
  • Purchase frequencyDown 12%
  • Days since last visitUp 8 days
  • EngagementDown 18%
  • Average transaction Stable

Something is changing in this customer's behavior.

Step 2 of 5:Understand

Signals become patterns. Patterns become meaning.

A report tells you engagement fell. OTONUM shows which customers are drifting, which signals changed, and how many other customers look the same.

Three signals — purchase frequency down, days since last visit up, engagement down — combine into one pattern: the customer is becoming dormant, matching the At Risk segment.

3 customer signals detected

  • Purchase frequency 12% decreasing
  • Days since last visit 8 days increasing
  • Engagement 18% decreasing

Pattern detected

Customer becoming dormant

Matches the At Risk segment · 1,284 customers

How customer intelligence works

Step 3 of 5:Act

From insight to action, in one system.

OTONUM doesn't stop at a report. The segment it identified becomes the audience of a campaign, and the campaign carries a reward your customers can act on.

  1. Insight

    Customers in this segment are becoming less active.

    • At Risk
    • 1,284 customers
    • Engagement ↓ 18%

  2. Action

    Launch a re-engagement campaign

    • Audience: At Risk
    • Trigger: no visit in 21 days

  3. Loyalty

    Offer a relevant reward.

    • 2× points on the next visit
    • Valid 14 days

Segments, campaign rules and rewards live in the same platform, so an insight can become an action without switching tools.

Loyalty, with a reason

Loyalty is how intelligence takes action.

Points, cashback and rewards work best when there is a reason behind them. In OTONUM, each engagement starts from something you learned about your customers.

  • Points
  • Cashback
  • Earning and reward rules
  • Loyalty campaigns
  • QR code enrollment
  • Rewards tracking

Explore loyalty in OTONUM

Loyalty campaigns

214 new members enrolled by QR code this monthIllustrative data

Step 4 of 5:Measure

Every action is measured.

After a campaign launches, OTONUM keeps following the same customers, so you can see how their behavior changes over time.

Re-engagement campaign · At Risk segment
  1. Before campaign
  2. Launched Sep 12
  3. After launch
35%45%55%65%Sep 1Sep 8Sep 15Sep 22Sep 30 Campaign launched
Chart data
Engagement
September 144%
September 443%
September 742%
September 1041%
September 1242%
September 1547%
September 1851%
September 2154%
September 2456%
September 2757%
September 3058%

Performance after launch

Customers reached1,284Engagement58%Up 16 pts since launchReturn visits44%Up 13 pts since launchRewards redeemed18.6%

Observed results for the customers in the campaign. Illustrative data.

OTONUM Insights + OTONUM Rewards

Insights finds the opportunity. Rewards acts on it.

OTONUM Insights shows how customer behavior is changing and what to do next. OTONUM Rewards is where you set the audience, trigger and reward, and launch the campaign. Then Insights measures how customers respond, and the loop starts again.

Illustrative OTONUM product visualization. In OTONUM Insights, customer behavior is tracked across 8,420 customers. A signal is detected: engagement is declining and the At Risk segment grew 14% this month. Insight: 1,284 customers are becoming dormant. Recommendation: re-engage At Risk customers with double points on the next visit. The merchant selects Create campaign and moves to OTONUM Rewards, where the campaign is set up: audience At Risk customers, trigger no visit in 21 days, reward double points on the next visit, valid for 14 days. The campaign is launched and becomes active. Back in OTONUM Insights, the measured response shows At Risk engagement rising from 42% to 58% after launch and 252 customers moving back to the Active segment.
Product visualization with illustrative data — not live customer results.
Step 5 of 5:Learn

Results become new data.

Every customer response is new behavior. OTONUM brings it back into Insights, so the next signal, insight and campaign start from what actually happened.

  1. ObserveCustomer behaviorVisits ↓ 19%
  2. UnderstandCustomer intelligenceAt Risk · 1,284 customers
  3. ActCampaigns, loyalty and engagement2× points campaign
  4. MeasureCustomer responseEngagement 42% → 58%
  5. LearnNew behavioral signals252 customers back in Active

New behavioral signals feed the next cycle.

Business outcomes

What changes for your business.

  • 01 · Observe

    Retain more customers

    See engagement declining before a customer disappears, and act while they are still within reach.

  • 02 · Understand

    Increase customer value

    Know who your high-value and high-potential customers are, and treat them accordingly.

  • 03 · Act

    Build stronger loyalty

    Turn what you learn about your customers into rewards that feel relevant to them.

  • 04 · Measure

    Improve your campaigns

    See how customers respond after each campaign, so the next one starts from what you observed.

Understand behavior.
Build loyalty. Grow.

See what your customer data can tell you, and what to do next.

Get StartedExplore OTONUM